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Pub. Date
[2005], c2005
Language
English
Description
This program revisits 2005's winners of the gold, silver, and bronze Clio Awards. Entries include Nike's "Evolution," "Shoxploitation," and "Scary House"; Volkswagen's "Time"; Wanadoo's "The Chase"; adidas' "Improvisation"; Labatt-Bud Light's "Cuppa"; Toyota Prius's "Donkey"; Stella's "Pilot"; Ford Ranger Opencab's "King Kong"; Bud Light's "Sky Diver"; and Miller Lite's "Victims.
Series
Pub. Date
[2006], c2004
Language
English
Description
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain-first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory....
Series
Pub. Date
[2006], c2005
Language
English
Description
Nephew of the famous theologian Dr. Albert Schweitzer and head of one of the world's most innovative automobile companies, Louis Schweitzer devised a visionary strategy for revitalizing Renault in the early 1990s. In this interview, he discusses his tenure as CEO, his beliefs about the economic resilience of Europe, and the political and cultural complexities of the evolving EEU. In addition, he explores Renault's challenges as a major stakeholder...
Pub. Date
[2006], c2006
Language
English
Description
The NewsHour with Jim Lehrer is renowned for its balanced, in-depth reporting. This anthology of NewsHour segments comes to terms with thorny issues of business ethics. Through interviews with key figures and insightful analysis, the anthology blends case studies and background reports to explore the Enron affair, stratospheric executive compensation, Wall Street irregularities, and other topical business concerns within their broader contexts.
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