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LinkedIn Learning
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Series
Pub. Date
[2016]
Language
English
Description
Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers. In this interview-led program, Kathleen Griffiths from RMIT and Simon Kanat from Ted Baker Down under cover some important global branding considerations and provide examples of companies who have done it both effectively, and poorly.
Series
Pub. Date
[2010]
Language
English
Description
Through yoghurt we can really explore our relationship with food and health. With access to the world's largest food companies, this program travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food. It also shows how our changing lifestyles and obsession with health shaped the changing food industry and how health has become a new currency for...
8) Working With
Series
Language
English
Description
In this video, three young people talk about their work in business administration including education, skills needed, challenges, and what they enjoy about their jobs. Arden received on-the-job training before starting his own IT systems company from his bedroom. As a video game producer, Tom works with each department from conception through manufacturing. Glen discusses the business aspect of video game development.
Pub. Date
[2009]
Language
English
Description
Peter Quarry and Carolyn Stafford, director of Connect Marketing and author of Small Business, Big Brand, discuss verbal branding-an undervalued aspect of marketing. This program investigates how we talk about our jobs and workplaces, how to encourage positive language, and the numerous opportunities to promote a business that can arise in casual interactions.
Pub. Date
[2015]
Language
English
Description
In this film, RealChange CEO Sadhana Smiles explains what a personal brand is, what a person can do to create and promote a personal brand, and how to behave in ways consistent with that brand. She provides tips on using social media, new technologies, and taking advantage of awards and competitions.
Pub. Date
[2013]
Language
English
Description
This program looks at promotion as an element of the marketing mix. It discusses forms of advertising, including television, radio, billboards, cinema, press, and the internet. It also considers direct marketing, public relations, sponsorship, and point of sale.
Pub. Date
[2017]
Language
English
Description
What is it like to be a marketing manager? In this Career Q&A video interview, Ben Plantan talks about his career path, what he does on the job, and the keys to success in marketing. He also offers candid advice on breaking into the profession as well as insight into the industry's biggest challenges and how the field may change in the next ten years.
Pub. Date
[2015]
Language
English
Description
Whole Foods Market co-founder John Mackey, ahigh-profile critic of the minimum wage, Obamacare, and the regulatory state, Mackey believes that free markets are the best way not only to raise living standards but also to explore new ways of building community and creating meaning for individuals and society.He talks with Nick Gillespie about some of his ideas and philosophy. A Reason TV production.
Pub. Date
[2009]
Language
English
Description
Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing. The program clearly defines marketing and explains its role within business; it also explains how the marketing function interrelates with the other functions of business such as finance, production and human...
Pub. Date
[2015]
Language
English
Description
Podcasts provide a powerful way for a businessperson to connect to a core audience. Entrepreneur Pete Williams explains how to create a podcast and use it effectively, why there is market for podcasts from even a seemingly boring industry, and how to measure the impact of your podcasts.
Pub. Date
[2015]
Language
English
Appears on list
Description
The notoriously secretive, family-owned super brand opens its doors. We go behind the scenes at the LEGO factory to see how staff gear up for the holiday season, create new lines for Christmas and manage the multi-language customer call center at the busiest time of year. We follow the construction of a spectacular Lego train in central London and meet the Addis family, who has built a huge LEGO sculpture in their Cambridgeshire living room every...
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