What is Marketing?
(eVideo)
Contributors
Published
[Place of publication not identified] : Video Education America (VEA),, [2009].
Format
eVideo
Status
Description
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Subjects
LC Subjects
More Details
Language
English
Notes
General Note
Originally released by Video Education America (VEA), 2009.
General Note
Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.
Restrictions on Access
Access requires authentication through Access Video On Demand.
Description
Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing. The program clearly defines marketing and explains its role within business; it also explains how the marketing function interrelates with the other functions of business such as finance, production and human resources.
Target Audience
9 - 12, Academic/AP
System Details
Streaming video file.
System Details
System requirements: Access Video On Demand playback platform.
Language
Closed-captioned.
Citations
APA Citation, 7th Edition (style guide)
(2009). What is Marketing? . Video Education America (VEA), .
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2009. What Is Marketing?. Video Education America (VEA).
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)What Is Marketing? Video Education America (VEA), 2009.
MLA Citation, 9th Edition (style guide)What Is Marketing? Video Education America (VEA), , 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.