Brand Redesign: Small Business.
(Online Course)
Author
Contributors
Published
Carpenteria, CA linkedin.com, 2018.
Format
Online Course
Status
Description
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Language
English
Notes
General Note
2/26/201812:00:00AM
Participants/Performers
Presenter: Von Glitschka
Description
Learn how to successfully rebrand a business. Follow along with this hands-on rebranding project that covers brand auditing, identity and logo redesign, marketing, and more.
Description
Rebranding can help a company rebuild a reputation or go in a new direction. For designers, rebranding projects present a challenge, since the business has a history and a visual identity that the public already recognizes. The solution lies in a systematic approach: auditing the brand to discover what works and what doesn't, fixing the problems, and relaunching the brand with marketing campaigns that position the company for success. Join Von Glitschka, illustrative design guru, for this hands-on project that demonstrates what successful rebranding involves from the designer and the client. He takes the existing brand for a small plumbing and electrical company and asks questions to get a deeper understanding of their goals. He maps the answers to a new name and develops a logo that better represents the brand values. He solicits and incorporates feedback from the client, and then presents the final brand assets. Last, he reviews the uniforms, vehicle wraps, asset library, and advertising campaigns that were developed to complement the new direction.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Glitschka, V. (2018). Brand Redesign: Small Business . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Glitschka, Von. 2018. Brand Redesign: Small Business. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Glitschka, Von. Brand Redesign: Small Business linkedin.com, 2018.
MLA Citation, 9th Edition (style guide)Glitschka, Von. Brand Redesign: Small Business linkedin.com, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.