Graphic Design: Small Business Identity Redesign.
(Online Course)

Book Cover
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Published
Carpenteria, CA linkedin.com, 2015.
Format
Online Course
Status

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Language
English

Notes

General Note
7/10/201512:00:00AM
Participants/Performers
Presenter: John McWade
Description
John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."
Description
Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In this case study, senior staff author John McWade walks through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after." He tackles the job piece by piece, explaining the choices he is making when it comes to typography, image choice, color, balance, and layout. The final design is clearly identifiable, and conveys abstract ideas of quality and craftsmanship. Watch and use John's examples and techniques to help guide the design of your next identity project.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Citations

APA Citation, 7th Edition (style guide)

McWade, J. (2015). Graphic Design: Small Business Identity Redesign . linkedin.com.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

McWade, John. 2015. Graphic Design: Small Business Identity Redesign. linkedin.com.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

McWade, John. Graphic Design: Small Business Identity Redesign linkedin.com, 2015.

MLA Citation, 9th Edition (style guide)

McWade, John. Graphic Design: Small Business Identity Redesign linkedin.com, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.