Google Ads Essential Training.
(Online Course)
Author
Contributors
Published
Carpenteria, CA linkedin.com, 2022.
Format
Online Course
Status
Description
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Language
English
Notes
General Note
12/01/202212:00:00AM
Participants/Performers
Presenter: Brad Batesole
Description
Learn the foundations of pay-per-click (PPC) advertising with Google Ads, the industry-leading PPC platform.
Description
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Batesole, B. (2022). Google Ads Essential Training . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Batesole, Brad. 2022. Google Ads Essential Training. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Batesole, Brad. Google Ads Essential Training linkedin.com, 2022.
MLA Citation, 9th Edition (style guide)Batesole, Brad. Google Ads Essential Training linkedin.com, 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.