Catalog Search Results
Author
Pub. Date
2022.
Language
English
Description
"A New York Times investigative reporter and Pulitzer Prize finalist, through research, exclusive interviews and on-the-ground reporting, captures the tangible havoc wreaked upon our minds and world by the titans of the tech industry, telling the inside story of how the social networks fundamentally altered the world"--
Author
Pub. Date
[2019]
Language
English
Description
"Trenchant and intelligent." --The New York Times From a rising star at The New Yorker, a deeply immersive chronicle of how the optimistic entrepreneurs of Silicon Valley set out to create a free and democratic internet--and how the cynical propagandists of the alt-right exploited that freedom to propel the extreme into the mainstream. For several years, Andrew Marantz, a New Yorker staff writer, has been embedded in two worlds. The first is the world...
3) Deja tu huella: consigue el trabajo de tus sueños, triunfa en tu carrera, domina las redes sociales
Author
Pub. Date
2016.
Language
Español
Description
Aliza Licht es una superestrella de las redes sociales. Ejecutiva de comunicación de una compañía internacional de moda, ella es la voz detrás de la cuenta de Twitter DKNY PR GIRL, con más de medio millón de seguidores. Este libro, repleto de momentos estilo El diablo viste a la moda y de secretos privilegiados sobre el mundo fashionista, será tu guía directa e indispensable acerca del mundo laboral contemporáneo, donde las fronteras entre...
Pub. Date
[2013], c2014
Language
English
Description
There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics-goal-setting, search engine...
Author
Pub. Date
2020.
Language
English
Description
"How do you reply to your colleague's weird email? What would Emily Post say about your Tinder profile? And just how do you know if you're mansplaining? In this irreverent journey through the murky world of digital etiquette, WIRED's Victoria Turk provides an indispensable guide to minding our manners in a brave new online world, and making peace with the platforms, apps, and devices we all love to hate. The digital revolution has put us all within...
Author
Series
Pub. Date
[2023]
Language
English
Description
"Critter chat is BACK with all-new imagined digital animal encounters--and it's all based on 100% true animal info. Inside you'll find a group chat for bears that is oddly lacking in real bear members. (No, the koala bear does NOT count.) Meanwhile, a group of stinky animals commiserates about how no one appreciates their unique fragrance, and a rooster greets the day with exuberant ALL CAPS. Among these silly conversations, you'll find tons of parody...
Author
Pub. Date
[2011]
Language
English
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
9) Disconnect
Pub. Date
2013.
Language
English
Description
A couple is drawn into a dangerous situation when their secrets are exposed online. A widowed ex-cop struggles to raise a mischievous son who cyber-bullies a classmate. An ambitious journalist sees a career-making story in a teen that performs on an adult-only site. They are strangers, neighbors and colleagues and their stories collide in this riveting dramatic thriller about ordinary people struggling to connect in today's wired world.
10) Outrage machine: how tech is amplifying discontent, disrupts democracy, and what we can do about it
Author
Pub. Date
2023.
Language
English
Description
"Over the last two decades, there has been an inescapable rise of anger and aggression across our planet. Hate speech has become increasingly prevalent online, Western governments are turning towards authoritarianism and populism, and extremist groups are rising across both the left and the right ends of the political spectrum. Every day, it seems, we're hearing more angry voices and fearful opinions, we're seeing more threats and frightening news,...
Author
Series
Pub. Date
[2018]
Language
English
Description
Add Facebook to your marketing plan-and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features...
Author
Pub. Date
[2023]
Language
English
Description
"Murderpalooza, the premier thriller writers conference, is meant to be an exciting celebration of the genre and its preeminent writers. But when bestselling author and industry favorite Kristin Bailey is found dead in her hotel room, four rival authors--a midlister, an egomaniac, a has-been, and a newbie--also get targeted by an anonymous social media account and wonder if they’re next"--
Author
Series
Pub. Date
[2021]
Language
English
Description
Get social with the bestselling social media marketing book No person can ignore social media these days and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social...
Author
Pub. Date
2023.
Language
English
Description
"A desperately needed wake-up call for a world that demands we keep tweeting, posting, and podcasting that proves the most important thing might be to shut up! By identifying the six types of overtalkers and the six principles to cure our babbling ways, STFU empowers us to become better at nearly every facet of our daily lives and in our most treasured relationships"--
Author
Pub. Date
2015.
Language
English
Description
"Kate is a 35-year-old social media obsessed woman, who, after being jilted at her rehearsal dinner, discovers she can change her life by what she writes in her Facebook status. Heartbroken and confused over why she was left, she wishes to go back in time--to before her fiance Max, broke things off-- so she can try to save their relationship. Because it turns out, the reason Max ended their engagement has a lot to do with Kate's close friend and co-worker,...
17) On the rocks
Author
Pub. Date
[2014]
Language
English
Description
"A fresh, funny, and heart-warming novel about the perils, pitfalls, and dubious pleasures of being a young single woman in the Facebook Age, from the author of Bond Girl"--
Pub. Date
uuuu
Language
English
Description
Gale Presents: Udemy is an online learning platform that provides instruction for adults who want to upskill for a new job, advance in their current profession, or deepen a personal interest. This top collection, curated from courses from Udemy.com and powered by Udemy for Business, gives users access to relevant skills training, helping them achieve success at work and in life. Before enrolling, users can review key information about a course, its...
Author
Pub. Date
2018.
Language
English
Description
Trade shows and film and television markets have become the go-to avenues for marketing and advertising in the world of media. 'How to Work the Film & TV Markets' by Heather Hale offers practical advice and current insights to help independent producers optimize their chances for success at these markets around the world. Here, established veterans and industry disrupters alike share insider advice, dos and don'ts, and illustrative anecdotes from...
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