This program povides insight into finding your target customers through industry research, looking at competitors, and using demos to get feedback.

Globalization is driving companies to develop new markets and marketing strategies-fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of Nokia, a Finnish forestry firm that has diversified...

This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion-to provide information, increase demand, stabilize...

This program catalogues 2002's winners of the gold, silver, and bronze Clio Awards. Entries include Pepsi's "Beckham," Visa's "Dining Out," Blockbuster's "Carl and Ray-Kung Fu," Budweiser's "Mr. Pro Wrestling Wardrobe Designer," Nike's "Freestyle," Toyota Corolla's "School," AT&T's "I'm Okay," Neutrogena Skincare's "Glasses," Audi A3's "Babysitter," Sylvania Lighting's "Old Man," Heineken USA's "Birth of a Sign," Sealy Mattress's "Boy," Volkswagen...

Paul O’Brien is an entrepreneur, startup consultant, and founder of MediaTech Ventures. Why he says the future is now—and how his secrets could be the key to getting your next big idea funded, whether it’s VC, sponsorship, or grant—Paul breaks down the startup ecosystem as it relates to media and technology. Plus, John and Paul discuss the ever-changing role of today’s CMO, and why data should be at the top of every marketer’s mind. Filmed...

Ethiopia is trying to become Africa's top cotton producer but has trouble keeping up with demand; hear from the owner of TEBITA Ambulance on why he quit his earlier job as a nurse anesthetist.

The Scottish Highlands provide the backdrop to this episode, featuring the centuries-old distillery responsible for the Johnnie Walker brands of blended whiskey, now with five distinct labels crafted to meet specific consumer tastes. Other brands discussed include: Gucci, Alfred Dunhill, Levi Strauss, Procter & Gamble, General Motors, and the Virgin Group .

Advertisements haven’t disappeared from TV just yet, but brand wars are now taking place on a different screen. The war being waged is a digital one. No brand can ignore the power of social networks—2 billion users in the world, an unbelievable sounding board. Social media has changed the rules of communication between brands and consumers. The digital era knows no respite, everything happens in real time, there is unrelenting exposure and interaction...

It might seem contradictory, but decisions about how to end a company are just as important as the dreams that give birth to it. There may even be reasons that make a pre-planned exit strategy mandatory, such as the specific needs of investors. This video explores various end-game scenarios for business owners, helping to clarify long-term goals for anyone on the verge of creating a company while detailing the possibilities and challenges that each...

Through yoghurt we can really explore our relationship with food and health. With access to the world's largest food companies, this program travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food. It also shows how our changing lifestyles and obsession with health shaped the changing food industry and how health has become a new currency for...