This program catalogues 2002's winners of the gold, silver, and bronze Clio Awards. Entries include Pepsi's "Beckham," Visa's "Dining Out," Blockbuster's "Carl and Ray-Kung Fu," Budweiser's "Mr. Pro Wrestling Wardrobe Designer," Nike's "Freestyle," Toyota Corolla's "School," AT&T's "I'm Okay," Neutrogena Skincare's "Glasses," Audi A3's "Babysitter," Sylvania Lighting's "Old Man," Heineken USA's "Birth of a Sign," Sealy Mattress's "Boy," Volkswagen...

Their names were linked to the two most powerful men during the Civil War. Their lives were both controversial and often times misunderstood, yet never before in American history were there two first ladies. This is the story of Mary Todd Lincoln, wife of the President of the United States, and Varina Davis, wife of the President of the Confederate States of America. Although they were two women from rival governments, they led parallel lives, struggling...

This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has evolved into the main delivery vehicle for advertising, in which the company offering a product or service is the true consumer and the attention of the viewer is the product that is being bought. With billions...

In the history of warfare, armed men on horseback were at a devastating advantage in the art of killing and fear was their primary weapon. Hordes of warriors could strike around, within, and behind the infantry with lightning speed. It was the cavalry charge that struck fear in the enemy when riders sat stirrup to stirrup, facing cannon fire, the sound of thunder building on the earth. History remembers the charge of the Light Brigade and Custer's...

The American Civil War began and ended in the South. Its fertile fields provided the backdrop for many of the wars epic battles. Alongside the legions of Southern patriots and their Union opponents was a unique band of men committed to documenting the conflict in Dixie. Despite being hobbled by lack of supplies, the threat of enemy fire and campaigns spanning hundreds of miles, these men labored in virtual obscurity to chronicle the war. This is the...

It might seem contradictory, but decisions about how to end a company are just as important as the dreams that give birth to it. There may even be reasons that make a pre-planned exit strategy mandatory, such as the specific needs of investors. This video explores various end-game scenarios for business owners, helping to clarify long-term goals for anyone on the verge of creating a company while detailing the possibilities and challenges that each...

Time was running out for the Germans to push the Allies back into the sea. Every day the British, Canadians, and Americans were strengthening their positions on the French coast with the arrival of thousands of men and shiploads of equipment. Despite fuel and ammunition shortages and constant attacks from enemy fighter bombers, the German defenders of Normandy held their ground. This may have been partly because of their superior weapons, but more...

On a vast battlefield that was 98 percent ocean, over 1,600,000 men, both Allied and Japanese, died over four years of fighting, for pieces of real estate sometimes not bigger than Central Park. Pacific D-Days, amphibious assaults, island by island, were the weapons chosen by the U.S. to cross the Pacific to Japan. The term D-Day is used in the planning of every operation whose date is not yet known. There were nearly 100 D-days throughout the Pacific...

The polar bear is treading on thin ice. As its frozen habitat melts away, the iconic white bear has become the standard bearer of the environmental movement. This program explores the polar bear's global appeal as a brand through the work of photographer Norbert Rosing, whose captivating images have been used by both a lobby against oil exploration and a producer of crude oil; Sarah Robertson, the filmmaker behind the cinematic documentary Arctic...

The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a...