What is Marketing? (3:07)
Types of Advertising (3:43)
Market Orientation (3:00)
The Marketing Concept (2:37)
Marketing Planning: Organizational Objectives (2:28)
Tools for Marketing Plans (2:53)
Marketing Planning: Strategic Business Units (4:39)
Marketing Planning: SWOT Analysis (3:01)
Trend Analysis and Market Plans (3:42)
Examples of Marketing Plans (4:09)
Goals of Marketing Research (1:30)
Secondary Sources of Data (2:25)
Primary Sources of Data (2:22)
Purposes of Market Research (3:20)
Market Segmentation and Targeting (3:45)
Positioning in the Market (3:44)
Overview and The First P: Product (4:21)
The Second P: Pricing (3:03)
Price Elasticity and Pricing Strategies (5:19)
Distribution Channels (6:24)
Consumer Sales Promotion (3:25)
Trade Sales Promotions (2:56)