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Secrets of Branding
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Language
English
Description
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Excerpt
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Table of Contents
From the eVideo
Power of Brands: Introduction (1:15) --
Quality and Authenticity (3:57) --
Corporate Identity (2:30) --
Morale Booster (3:14) --
Economic and Social Value (3:12) --
Everyday Product (3:02) --
Power of Packaging (2:08) --
Power of Promotion (2:42) --
Social Responsibility (3:17) --
Disney Branding (2:38) --
Disney Origins (2:57) --
Disneyland Imagineers (2:58) --
Core Brand and Values (2:28) --
Social Media Brands (1:30) --
Customer Experience (1:32) --
Cartier Flagship Store (2:27) --
Cartier Marketing and Archives (4:38) --
Power of Celebrity (4:30) --
Credits: Power of Brands: Secrets of Branding (0:35)
From the eVideo
Persistence: Introduction (1:15) --
Heritage Brand (3:12) --
Location and Harvest (2:34) --
Brand Equity (2:04) --
Heritage Power (2:21) --
Luxury Sector (3:51) --
Heritage Dangers (2:32) --
Bespoke Service (2:16) --
Henry Poole & Co. (3:00) --
Celebrities Lead Fashion (3:06) --
Niche Market (2:23) --
Nearly 200 Years of Innovation (1:59) --
Precision Watchmaking (2:23) --
Business Flexibility (3:05) --
Kodak Files Bankruptcy (1:39) --
Luxury Car Market (4:55) --
Defining a Vision (2:40) --
Aston Martin Heritage (3:47) --
Credits: Persistence: Secrets of Branding (0:34)
From the eVideo
Introduction: Innovation (0:52) --
IKEA's Success (2:09) --
Catering to Families With Children (2:52) --
Emphasis on Innovation (1:33) --
IKEA's History (3:41) --
IKEA's Test Lab & Concept (1:39) --
Dominate Online Shops (1:18) --
Burberry Invents Gabardine (4:15) --
Digital Innovation (4:25) --
Art of the Trench Campaign (3:10) --
"Think Different" (1:27) --
3M's Culture of Innovation (3:30) --
Thinsulate (3:30) --
3M's Structured Innovation (3:36) --
Dyson & Google Foster Creativity (1:04) --
Audi Uses Racing Technology (1:51) --
History of Innovation: Audi (3:28) --
Innovations From Quattro GmbH (2:48) --
Credits: Secrets of Branding: Innovation (0:32)
From the eVideo
Digital Age Marketing (1:27) --
Advertising Basics (1:23) --
Marketing History (2:10) --
Coca-Cola Christmas Campaign (1:37) --
Internet Marketing (2:13) --
Digital Product Placement (1:34) --
Marketing Research (2:40) --
Re-branding Strategies (2:35) --
Packaging Strategies (1:38) --
Twinings Marketing Strategy (2:55) --
Twinings Re-branding (2:29) --
Logo Strategies (2:12) --
Philanthropy Marketing Strategy (1:59) --
Agnes B Marketing Strategy (5:55) --
Agnes B Ethics (2:14) --
Zara Marketing Strategy (1:12) --
H&M Marketing Strategy (2:08) --
Brand Positioning (2:08) --
St. Pancras Renaissance Marketing (2:28) --
Digital Age Marketing Challenges (1:38) --
Marriott Philosophy (4:05) --
Credits: Marketing: Secrets of Branding (0:33)
From the eVideo
Going Global; Introduction (1:14) --
Globalization (2:48) --
Volkswagen History (2:05) --
Exporting the Beetle (3:05) --
Marketing the Beetle (2:47) --
Promoting National Values (1:40) --
Starbucks Global Strategy (1:43) --
Starbucks Philosophy (0:59) --
Exporting Starbucks (2:18) --
Adapting Business Practice (4:31) --
Product Standardization (1:39) --
Coca-Cola Global Distribution (1:11) --
L'Oreal Global Strategy (4:38) --
Samsung Global Strategy (3:33) --
Samsung Regional Specialist Program (2:44) --
Samsung Africa Strategy (3:16) --
Nokia Global Strategy (1:54) --
Nokia's India Campaign (3:11) --
Research and Development Failure (3:46) --
Credits: Going Global: Secrets of Branding (0:32)
From the eVideo
Expansion Introduction (1:14) --
River Spey, Scotland (2:19) --
Johnnie Walker: A Global Brand (2:26) --
New Johnnie Walker Blends (4:18) --
"Brand Stretch" (1:51) --
Brand Licensing (4:45) --
Fashion Expansion (3:17) --
Gentleman's Club (1:36) --
Levi's (1:46) --
Brand Portfolio Managers (3:14) --
P&G's Growth (3:19) --
Brand Management (1:13) --
Brand Purchasing (1:33) --
GM Portfolio (4:07) --
Risk Taking (3:09) --
Ultimate Challenger Brand? (2:36) --
Virgin Atlantic (4:19) --
Credits: Expansion: Secrets of Branding (0:33)
From the eVideo
Introduction: Secrets of Branding: Crisis (0:57) --
Working for Pan Am (2:24) --
Reckless Business Decisions (2:56) --
Pan Am Flight 103 (2:00) --
Bomb Threat Cover-up (2:31) --
Kellogg's During the Depression (4:04) --
Kellogg's Rice Krispies (3:23) --
BP Oil Spill (2:52) --
BP CEO Resigns (3:06) --
1956 Ford Edsel (3:28) --
Ford Engineer Crisis (4:21) --
Ford Bounces Back (3:45) --
Chicago Tylenol Murders (4:04) --
Tylenol CEO Leads Crisis Management (4:04) --
Quick Response to Tylenol Crisis (3:48) --
Credits: Secrets of Branding: Crisis (0:33)
From the eVideo
Fostering Brands: Introduction (1:17) --
Patent Law History (2:15) --
Dyson Patent Case (4:50) --
Brand Development (2:37) --
Geographic Indication (2:54) --
Veuve Clicquot (3:19) --
Brand Protection (1:30) --
Upholding Geographic Indication (2:44) --
Cheddar History (2:10) --
Global Intellectual Property Rights (1:08) --
Counterfeiting Challenges (3:38) --
Auto Industry Subsidies (3:45) --
National Champion Brand (1:38) --
Starbucks Model (2:11) --
Building Customer Loyalty (2:26) --
Starbucks Community Stores (1:46) --
Starbucks Environmental Initiatives (2:05) --
Brand Building Summary (3:55) --
Credits: Fostering Brands: Secrets of Branding (0:33)
Author Notes
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