Advertising on Instagram.
(Online Course)
Author
Contributors
Published
Carpenteria, CA linkedin.com, 2021.
Format
Online Course
Status
Description
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Language
English
Notes
General Note
10/13/202112:00:00AM
Participants/Performers
Presenter: Anson Alexander
Description
Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.
Description
Advertising on Instagram, a Meta platform, has become a vital part of many companies’ marketing strategies, but there’s a world of difference between hastily placing an ad and advertising effectively. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, demonstrating how to build a campaign and how to leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He shows you different tools and demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. Anson discusses ad sets and placement configuration, as well as how to use Instagram Stories and Instant Experience ads to improve your marketing and increase your user engagement. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Alexander, A. (2021). Advertising on Instagram . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Alexander, Anson. 2021. Advertising On Instagram. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Alexander, Anson. Advertising On Instagram linkedin.com, 2021.
MLA Citation, 9th Edition (style guide)Alexander, Anson. Advertising On Instagram linkedin.com, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.