In September 2008, the collapse of Lehman Brothers was the biggest bankruptcy in history that sent shockwaves throughout the global financial market. Inside The Storm: Lessons from the Boardroom tells the story of what went wrong within America’s oldest investment bank and how it devastated even the common people living in Asia.

This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion-to provide information, increase demand, stabilize...

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....

Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and predictive research. Students learn about interview formats,...

This program examines pricing formulas and strategies. It discusses such terms as elasticity of demand, the price plateau, cost, penetration, and promotional pricing.

NewsHour economics correspondent Paul Solman speaks with Ellen Ruppel Shell, author of, "Cheap: The High Cost of Discount Culture," which explores modern consumers' love of inexpensive, mass-produced products, and the downsides - on wages, the environment, and quality - that a discount culture creates.

A vast number of trends and conditions shape the choices made by tourists, no matter where they hail from, and with the right analytical methods those factors can be turned into useful data. This program examines what many in the hospitality and tourism industry call the "global forces taxonomy," which can be thought of as a hierarchy or a stratified array of factors affecting international tourism. Categories are organized into three layers: the...

In an age when business and finance are dominated by technology and data analysis, award-winning journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses and investors can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens.

Buying new clothes can trigger pleasure centers in the brain, so what's really driving those fast fashion fixes?