In Brands we trust
(eVideo)
Published
New York, N.Y. : Infobase, [2005], c2002.
Format
eVideo
Status
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Language
English
Notes
General Note
Encoded with permission for digital streaming by Infobase on May 12, 2005.
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Access Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
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Description
After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative program, Saatchi & Saatchi Worldwide's Kevin Roberts, Chanel's Jacques Helleu, anti-corporate crusader Naomi Klein, and others astutely address the concept of branding, its history, its impact on youth, key visionaries, and the convergence of brands and culture. A significant backlash against branding is also discussed. Coke, Nike, Chanel, Apple, and Benetton are spotlighted, and many other brands are touched on.
System Details
Mode of access: Internet.
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System requirements: Access Video On Demand playback platform.
Citations
APA Citation, 7th Edition (style guide)
(20052002). In Brands we trust . Infobase.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20052002. In Brands We Trust. Infobase.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)In Brands We Trust Infobase, 20052002.
MLA Citation, 9th Edition (style guide)In Brands We Trust Infobase, 20052002.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.