Market Research Foundations.
(Online Course)
Author
Contributors
Published
Carpenteria, CA linkedin.com, 2019.
Format
Online Course
Status
Description
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Language
English
Notes
General Note
10/09/201912:00:00AM
Participants/Performers
Presenter: Sarah Weise
Description
Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.
Description
Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions about your brand or product. She shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography. Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps. You'll walk away with the skills you need to plan your next market research study with confidence.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Weise, S. (2019). Market Research Foundations . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Weise, Sarah. 2019. Market Research Foundations. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Weise, Sarah. Market Research Foundations linkedin.com, 2019.
MLA Citation, 9th Edition (style guide)Weise, Sarah. Market Research Foundations linkedin.com, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.