Catalog Search Results
Author
Pub. Date
2018.
Language
English
Description
In this installment of Magazine Design Start to Finish, learn how to design the interior pages of your magazine, from the masthead and contents page to unique feature layouts.
You want the inside pages of your magazine to deliver a strong, cohesive look and feel that does justice to the content contained within. In this course, John McWade picks up where he left off in Magazine Design Start to Finish: The Cover and takes you through every part of...
Author
Pub. Date
2013.
Language
English
Description
Discover simple techniques to improve your layouts and refresh your creative vision, from the founder of Before & After magazine.
Take a creative refresher course with these 18 simple design techniques that will immediately improve your layouts, brought to you by John McWade, founder and creative director of Before & After magazine. These tutorials combine instruction on topics like designs without graphics, extreme cropping, big and small type,...
Author
Pub. Date
2015.
Language
English
Description
Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.
You don't need to be an artist or designer to create an excellent logo. The best ones are simple—often just a word or a shape. However, the opposite is also true. Logos can be difficult precisely because it's so easy to overthink them. John McWade approaches logo design from a different perspective....
Author
Pub. Date
2016.
Language
English
Description
Learn graphic design, one concept at a time, with designer John McWade. Here John introduces the basic rules for achieving a balanced, professional, and attractive layout.
What is layout? Layout is the use of type, graphics, and space to create story, voice, and engagement. It is one of the core tools of graphic design. Join John McWade as he teaches the basic rules for achieving a balanced, professional, and attractive layout. It starts with the...
Author
Pub. Date
2016.
Language
English
Description
Get insights, advice, and inspiration from master designer John McWade. Learn about choosing the right typeface, keeping your work fresh, knowing when a design is not working, and more.
Get insights, advice, and inspiration from a master designer. John McWade offers advice on general but key topics for new designers just starting out: choosing the right typeface, finding inspiration, setting up a color palette, keeping your work fresh, knowing when...
Author
Pub. Date
2015.
Language
English
Description
Learn to set text perfectly, adjusting letterforms so they are balanced and beautiful, with these tips from Before & After guru John McWade.
When type is the star of your design, you want to make sure to set it perfectly. Before & After guru John McWade shows us what good type looks like. He walks through choosing the right typeface and styling type—without using the automatic settings on which many designers rely. Instead, he counsels us to really...
Author
Pub. Date
2017.
Language
English
Description
In design, simplicity is best. This course introduces another Before & After project to show how "less is more" works in practice.
In design, simplicity is best. Reducing the number of visual elements actually leads to stronger compositions. Join John McWade for another Before & After project that shows how "less is more" works in practice. He takes an existing design—a portfolio-style folded business card—and explains what went wrong. Then he...
Author
Pub. Date
2015.
Language
English
Description
Make your layouts more visually interesting and your images more powerful with cropping.
Cropping is essential to good design. In this course, senior author John McWade shows members how to transform images that are often bland at first glance, but can be cropped and integrated into the layout in a way that is powerful and eye-catching. He discusses seven types of crops, including hard crops, split crops, and false crops, and shows how to compose...
Author
Pub. Date
2016.
Language
English
Description
Learn the "Design 101" rules for achieving a balanced, professional, attractive, and compelling presentation in PowerPoint or Keynote.
Learn the basic rules for achieving a balanced, professional, attractive, and compelling presentation, in Design 101. John McWade covers design essentials in way that won't get you bogged down in the details or feel overwhelmed. This course is perfect for people new to design and nondesigners tasked with putting together...
Author
Pub. Date
2017.
Language
English
Description
Discover how to harness the power of type. Learn how to set display type, combine typefaces, work with type in photos, and avoid common mistakes.
Whether you're browsing the web, picking up groceries at the supermarket, or driving past colorful billboards on the freeway, typography jumps out as a distinctive part of the landscape. Type is a universal design tool—freely available, endlessly versatile, incredibly expressive, and fun to work with....
Author
Pub. Date
2018.
Language
English
Description
Join John McWade as he takes you step by step through the process of magazine cover design to create designs that are attractive, logical, consistent, and appropriate.
Join John McWade as he takes you step by step through the process of magazine cover design to create designs that are attractive, logical, consistent, and appropriate. John begins by providing insights on the importance of type, as type serves as your cover's "visible voice." Next,...
Author
Pub. Date
2016.
Language
English
Description
Learn fast and easy techniques for designing more striking, easy to read, and versatile covers for books, magazines, brochures, and more.
When you're trying to come up with a great cover design for a book, magazine, or brochure, a good rule of thumb is to keep it simple. An uncluttered design is striking, easy to read, and easy to adapt. In this short course, John McWade shows us an existing cover for a brochure and explains how to reduce the visual...
Author
Pub. Date
2015.
Language
English
Description
John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."
Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In this case study, senior staff author John McWade walks through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after." He tackles the job piece by piece, explaining...
Author
Pub. Date
2015.
Language
English
Description
John McWade presents a series that touches on all areas of design, helping designers new and old sharpen their skills and create more powerful work.
John McWade, founder of Before & After and former senior staff author at LinkedIn Learning, presents a series that touches on all areas of design, helping designers new and old sharpen their skills and create more powerful work. This series covers a wide range of topics, from typography and layout to...
Author
Pub. Date
2015.
Language
English
Description
Join John McWade, founder of Before & After magazine, as he rebuilds a poorly designed informational sign, demonstrating the most engaging ways to showcase complex information.
Informational signs have two purposes: to report information and to make it appealing to visitors new and old. In this way, signs have much in common with other projects designers work on everyday: websites, brochures, posters, etc. In this course, John McWade, lynda.com senior...
Author
Pub. Date
2013.
Language
English
Description
Explore simple graphic design techniques from Before & After magazine to make your page, screen, or presentation look and perform its best.
Appearance may not be everything, but how something looks has a fundamental impact on how it's perceived, what it communicates, and whether it succeeds. In this course, author John McWade of Before & After magazine shares foundational graphic design techniques that will make your page, screen, product, or presentation...
Author
Pub. Date
2017.
Language
English
Description
Get started in magazine design by exploring examples from popular magazines such as Rolling Stone, Time, and National Geographic.
The best way to get started in magazine design is to study the greats: magazines like Rolling Stone, Time, and National Geographic. Spend an hour with designer exploring what goes into a successful magazine design. He pages through the digital versions of several popular magazines and talks about what's going on, inside...
Author
Pub. Date
2019.
Language
English
Description
Discover the best strategies for how to design a catalog that advertises products, promotes sales, and effectively conveys information to buyers.
Catalogs are still a very important marketing tool. According to the Data & Marketing Association, retailers spend around $9 billion every year on catalog marketing and some 100.7 million consumers made catalog purchases last year. Additionally, almost 40% of apparel shoppers—and more than a third of...
Didn't find it?
Can't find what you are looking for? Try our Purchase Suggestion Service. Submit Request