This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion-to provide information, increase demand, stabilize...

This program, guest-hosted by CNBC's Stuart Varney, profiles Jack Welch, dubbed Most Admired CEO of the Century by Forbes and lauded by Fortune as "perhaps the most admired CEO of his generation." General Electric's former chairman and CEO shares his commonsense philosophy and the leadership initiatives that transformed GE and revolutionized the world of business. In addition, MBA students and faculty from the University of Michigan Business School...

Walking a fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target's 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through...

Retail is a tough racket-and the grocery business may be the toughest of all. This program illustrates the extremes to which today's food purveyors must go in order to win customers and beat back the competition. As viewers quickly learn, even the best efforts of marketers, test-kitchen chefs, and food scientists aren't always enough; roughly 18,000 new grocery items are developed each year, but nine out of ten don't make it to store shelves. Case...

With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster...

R. H. Macy had the vision to build a one room shop into one of the world's largest retail stores. Each year the holiday season kicks off with the parade that bears his name and his store has become a mecca for shopping, immortalized in the classic movie "Miracle on 34th Street." From his early days as a Nantucket whaler to his adventures as a world class merchant, R. H. Macy remains one of America's great success stories.

In 2004, CNBC's David Faber gave viewers an unprecedented look inside the world's largest retailer in The Age of Wal-Mart (item 39101). Following up five years later, Faber examines Walmart in a much different context - one shaped by increased criticism, an onslaught of lawsuits, and a plummeting stock price, all of which have prompted a quest for re-invention among the highest levels of the company. This CNBC report describes Walmart's realization...

Although his contemporaries deemed Gustav Klimt's output "painted pornography suitable for pagan orgies," reproductions of his work are now booming in popularity. The Klimt Museum in Vienna sells an almost infinite variety of merchandise bearing his famous Kiss: along with the customary posters and coffee mugs, tourists can buy Klimt dog blankets, chocolates, Barbie dolls, umbrellas, and cookbooks. This program offers theories about why The Kiss is...

As the public face of the tourism and hospitality industries, front-of-house employees have the responsibility of providing the best possible service. This program interviews a number of people who work in the hospitality industry and deal frequently with the public. Highlighted occupations include receptionist, bellhop, duty manager, and food-and-beverage staff. Each section illustrates and describes the skills necessary for each job and the tasks...