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LinkedIn Learning
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Series
Pub. Date
[2016]
Language
English
Description
Advertisements haven’t disappeared from TV just yet, but brand wars are now taking place on a different screen. The war being waged is a digital one. No brand can ignore the power of social networks—2 billion users in the world, an unbelievable sounding board. Social media has changed the rules of communication between brands and consumers. The digital era knows no respite, everything happens in real time, there is unrelenting exposure and interaction...
Series
Language
English
Description
Paul O’Brien is an entrepreneur, startup consultant, and founder of MediaTech Ventures. Why he says the future is now—and how his secrets could be the key to getting your next big idea funded, whether it’s VC, sponsorship, or grant—Paul breaks down the startup ecosystem as it relates to media and technology. Plus, John and Paul discuss the ever-changing role of today’s CMO, and why data should be at the top of every marketer’s mind. Filmed...
Pub. Date
[2017]
Language
English
Description
Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes...
Pub. Date
[2015]
Language
English
Appears on list
Description
The notoriously secretive, family-owned super brand opens its doors. We go behind the scenes at the LEGO factory to see how staff gear up for the holiday season, create new lines for Christmas and manage the multi-language customer call center at the busiest time of year. We follow the construction of a spectacular Lego train in central London and meet the Addis family, who has built a huge LEGO sculpture in their Cambridgeshire living room every...
Series
Pub. Date
[2017]
Language
English
Appears on list
Description
Gregg Wallace and Babita Sharma go behind the scenes of UK's leading supermarkets. When it comes to food shopping, we now want food that is quicker, easier, and more fool-proof than ever before. Our need for ease means we now spend more than $13 billion a year on pre-prepared convenience foods. So it’s no surprise the supermarkets are fighting for a piece of this fast-growing market. As the supermarkets battle to win the convenience war, there’s...
Series
Pub. Date
[1991]
Language
English
Description
Color is the first thing that hits you when you open a door. In this film there are interior color schemes that have been decided around views, color schemes that have been inspired by the colors in nature, color schemes that have been designed around existing buildings, and ones that have been designed around the interplay of light.
10) The CLIOs 2013
Pub. Date
[2013]
Language
English
Description
The CLIO Awards is one of the world’s most recognized awards competitions for advertising, design and communications. It celebrates and rewards creative excellence--honoring a powerful form of communication and its impact on modern culture while evolving with the industry in order to acknowledge the most current, breakthrough work. This film features product advertisement, nonprofit commercial, and public service announcement winners from 2013....
Pub. Date
[2015]
Language
English
Description
Until relatively recently, Louboutin shoes were one of fashion's best-kept secrets: worn only by the fashion elite, the well-heeled and Hollywood A-listers, who would unflinchingly spend thousands on the red-soled super- heels. Now, Louboutin shoes are a familiar, instantly recognisable status symbol. With unfettered access to Louboutin himself at home in Paris and Lisbon, his Paris workshops, as he opens his new Mumbai store with its exclusive bespoke...
Pub. Date
[2015]
Language
English
Description
In this program produced in Australia, students will find accessible explanations and examples of persuasive literary techniques used in advertising. The theme of car commercials provides a useful context in which students can explore the effect of multiple techniques, including allusion, simile and metaphor, hyperbole, personification, evaluative language and parody.
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