Businesses have invaded the web and found ingenious ways to make money from a free space - at a cost to our culture and privacy. What lessons did retailers such as Amazon learn from the gold rush years of the dotcom bubble? How did Google forge the business model that has come to dominate today's web?

In this film, entrepreneur Pete Williams shares strategies for building your website traffic, specifically by people who have a likelihood of purchasing. He discusses how do your customers find businesses online. He discusses the different uses of Google Adwords and search engine optimization. He considers demographic search strategies, and ways to increasing opt-ins & conversions by your traffic. A business must think carefully about the target landing...

How to sell art or anything else online without leaving your home. Whether you're selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently....

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics-goal-setting, search engine...

Finally, an evidence-based, don't-panic guide to what to do about kids and screens. Today's babies often make their debut on social media with the very first sonogram. They begin interacting with screens at around four months old. But is this good news or bad news? A wonderful opportunity to connect around the world? Or the first step in creating a generation of addled screen zombies? Many have been quick to declare this the dawn of a neurological...

Virtual reality journalists aim to transform the news, and put feelings to work communicating the facts.

Every hour of every day, our digital interactions are being recorded and logged. We live in the age of big data, where the seemingly mundane information of our everyday existence has enormous value. With the help of expert data trackers, this revealing doc offers a comprehensive look at how governments and large companies keep tabs on us. It follows the information trail of an ordinary Australian family on a typical day.

"The Internet was never intended for you, opines Brian McCullough in this ... narrative of an era that utterly transformed everything we thought we knew about technology ... He chronicles the whole ... story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first 'dotcom.' Depicting the lives of now-famous innovators like Netscape's Marc...

The challenges in marketing tourism have grown with the influx of online resources. It has resulted in more knowledgeable consumers as well as an increase in worldwide competition. This video takes an in-depth look at sustainable marketing approaches and explains that adapting to change is a critical component to success in the dynamic tourism industry. Marketing expert Phil Harmon discusses the tourism industry in Australia and describes why specific...

A concise but wide-ranging personal history of the internet from--for the first time--the point of view of the user.