Cartier: Jeweler to Kings (3:23)
Competitive Jewelry Market (3:26)
Launch of Louis Vuitton Fine Jewelry (3:38)
Demand for Bling Bling and Cartier's Error (3:03)
Marketing to the Wealthy (5:40)
Cartier's Trinity Collection (4:42)
Cartier's Royal Connection (4:40)
Public Relations Disaster (2:40)
Coca Cola Enters the Bottled Water Industry (3:27)
Dasani: Filtered Tap Water (3:49)
Dasani's Marketing Challenges (4:34)
Dasani's Misleading Labels (2:00)
Coke's Public Relations Offensive (4:19)
Dasani's Market Failure (3:51)