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Conversations with Giants
Publisher
Epsilon
Publication Date
Varies, see individual formats and editions
Language
English
Description
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Excerpt
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Table of Contents
From the eVideo
Legacy of Bill Bernbach (8:43); Origins of an Advertisement (4:49); Ads of Anheuser-Busch (6:18); Criticism and Success (8:41); Credits: A Conversation With Bob Scarpelli: Conversations with Giants (0:18);
From the eVideo
Early Career and Creative Freedom (5:42); Fear and Creativity (4:13); Process and Resourcefulness in Directing (8:00); Balancing Commercial and Personal Work (7:37); The Graveyard Show (4:44); Chicago Creative Community (7:01); Definition of Success (4:07); Credits: A Conversation With Ron Lazzeretti: Conversations with Giants (0:18);
From the eVideo
Starting out in the Advertising Industry (7:24); Advertising Agency Environment (7:28); Changing Roles and Nurturing Creativity (6:22); Changes in the Advertising Industry (6:44); Best Work and Success (5:20); Credits: A Conversation With John Condon: Conversations with Giants (0:19);
From the eVideo
Connecting People in Creative Industries (7:18); Film Production in the Midwest (5:36); Risks of Ownership (4:45); Internet and Learning From Change (8:31); Success and Lifelong Learning (7:36); Credits: A Conversation With Roy Skillicorn: Conversations with Giants (0:18);
From the eVideo
Formulating an Advertisement (8:50); Matching Talent to the Script (3:51); Integrating Voice and Music (6:58); Success and More Freedom (6:18); Credits: A Conversation With The Men Behind The Real Men Of Genius—Part 1: Conversations with Giants (0:22);
From the eVideo
Collaborative Process (7:58); Opportunities and Challenges of the Internet (6:05); Favorite Advertisements (6:39); Definitions of Success (6:42); Credits: A Conversation With The Men Behind The Real Men Of Genius—Part 2: Conversations with Giants (0:18);
From the eVideo
Early Success in Car Business (7:42); Transition to Marketing (6:30); Marketing Approach (3:47); Business Strategies and Fear (7:35); Research, Growth, and Acquisition (6:07); Success and Retirement (4:06); Credits: A Conversation With Pat O'Rahilly: Conversations with Giants (0:18);
From the eVideo
Introduction to Advertising Industry (7:59); Company Culture (6:09); Challenges in Leadership Roles (6:49); Equality in the Workplace (6:43); Changes in the Advertising Industry (6:09); Work and Recognition (7:47); New Projects (2:43); Credits: A Conversation With Cheryl Berman: Conversations with Giants (0:30);
From the eVideo
Lack of Diversity in Advertising (7:26); Black Presence in the Media (6:37); Breaking into the Advertising Industry (8:39); Supporting Minorities in Advertising (7:25); Race Relations on the Internet (4:25); Progress and Challenges in Race Relations (8:11); Credits: A Conversation With Lewis Williams: Conversations with Giants (0:30);
From the eVideo
Background and Role of Critics (7:08); Critics in the Digital Age (3:50); Lazare's Early Career (4:07); Theater in Advertising (5:35); Sensitivity to Criticism (6:54); Changing Environment and Standards of Criticism (9:15); Client Changes (5:43); Recent Advertisements and Narrative (4:43); Credits: A Conversation With Lewis Lazare: Conversations with Giants (0:30);
From the eVideo
Education and Media Changes (6:22); Mentors and Accepting Criticism (5:35); Changing Roles (3:52); Adapting to the Digital Realm (9:14); New Role and Brands in the Internet Age (7:00); Prejudice in the Advertising Industry (10:34); Credits: A Conversation With Liz Taylor: Conversations with Giants (0:30);
From the eVideo
Background and Early Projects (7:08); Work Experience and Creative Processes (7:20); Worst Ads and Client Approach (5:37); Character Development in Advertising (6:25); Data-Driven Advertising (7:50); Breaking the Rules (4:02); Changes and Values in the Digital Age (5:14); Insurance Advertising (4:05); Attracting a New Generation (3:18); Credits: A Conversation With Barry Burdiak: Conversations with Giants (0:30);
From the eVideo
Background and Early Career (8:19); Culture of Competition (3:08); Sexism in the Advertising Industry (4:30); Criticism and Ageism in Advertising Business (7:01); "Mean Stinks" Campaign (8:17); "Like a Girl" Campaign (5:05); Awards and Retirement (6:08); Credits: A Conversation With Becky Swanson: Conversations with Giants (0:30);
From the eVideo
Reinvention in Business (6:35); Targeted Advertisements and Accessibility (8:29); Changes in Advertising and U.S. Economy (10:14); Improving Education System (6:12); Entrepreneurs and Digital Fluency (6:22); Ideas and Path to Success (9:02); New Approaches to Advertising (8:36); Credits: A Conversation With Howard Tullman: Conversations with Giants (0:30);
From the eVideo
History of Improv in Chicago (7:27); Acting Opportunities and Talent (6:22); Current Acting Projects (5:20); Improv Demonstration (5:45); Working as an Actor (6:51); Credits: A Conversation With Dave Pasquesi: Conversations with Giants (0:30);
From the eVideo
Engaging an Audience (7:20); Connectivity and Career Background (7:45); Lessons of Empathy and Positivity (8:26); Career Reinvention (8:22); Taking Risks for Career Change (7:39); Definition of Success (2:46); Credits: A Conversation With Sally Lou Loveman: Conversations with Giants (0:30);
From the eVideo
Musical Background (6:33); Adaptability and Music for Advertising (10:13); Career Highlights and Industry Changes (7:37); Reinventing a Career (6:37); Music in Targeted Advertisements (4:48); Factors of Artistic Success (6:21); Definition of Success (6:53); Credits: A Conversation With Ira Antelis: Conversations with Giants (0:29);
From the eVideo
Career Background and Marketing Strategies (6:29); Reinvention and Selling an Idea (5:25); Workplace Culture and Gender Roles (7:30); Discrimination in the Advertising Industry (8:37); Tools for Addressing Harassment (8:07); Obstacles and Successes (6:28); Credits: A Conversation With Heidi Schoeneck: Conversations with Giants (0:29);
From the eVideo
Background and Political Consultancy (7:18); Presidential Campaign and Advertising (7:22); Political Landscape and Voting Trends (9:33); Changes in Media and News Sources (5:59); Career Path and Political Communication (8:44); Success and Tenacity (4:08); Credits: A Conversation With Jon Reinish: Conversations with Giants (0:30);
From the eVideo
Early Career and Multicultural Business (7:34); Multicultural Experience and Relevance (8:19); Ad Agencies' Role in Social Awareness (5:52); Addressing Barriers to Diversity (7:17); Mindset Changes in the Advertising Industry (7:09); Failures and Success (3:14); Credits: A Conversation With Monique Nelson: Conversations with Giants (0:30);
From the eVideo
Brand Background (7:47); Advertising MINI for a New Generation (5:48); Digital Advertising Approach (6:27); Learning from Customer Interactions (7:56); Early Career and Inspiration (8:59); Philosophy for Personal Success (4:50); Definition of Success (7:06); Credits: A Conversation With Lee Nadler: Conversations with Giants (0:30);
From the eVideo
Background (7:35); Creative Opportunities (7:14); Reinvention (4:45); Photographing Prince (7:10); Transition to Digital Age (8:24); Success (3:46); Credits: A Conversation With Robert Whitman: Conversations with Giants (0:30);
From the eVideo
Understanding Technological Change (4:14); Matching Creatives With Business Tools (7:09); Interpreting Data (4:04); Migration of Technical Workforce (6:37); Role of CMO (6:25); Accessibility of Media (4:13); Failure and Reinvention (6:13); Feedback and Growth (3:08); Elements of a Successful Business (4:52); Credits: A Conversation With Paul O'Brien: Conversations with Giants (0:27);
From the eVideo
"Fearless Girl" Campaign (5:46); Socially Relevant Advertising (5:18); Expanding Advertising With Technology (6:30); Continuing Relevance of TV (3:49); Creative Team (8:50); Positive Workplace (4:11); Best and Worst Advertising Work (5:24); Online Criticism and Creative Work (3:48); Challenges in Advertising (5:17); Credits: A Conversation With Sean Bryan and Tom Murphy: Conversations with Giants (0:27);
From the eVideo
Creating Engaging Content (6:07); Positivity and Evolution of the Internet (6:19); Election Messaging (6:37); Background (6:03); Learning from Challenges (4:52); Reinvention and Success (2:24); Credits: A Conversation With Shabnam Mogharabi: Conversations with Giants (0:27);
From the eVideo
Men's Underwear and Tommy John (7:25); Changing Men's Underwear Advertising (5:46); Building a Brand in a World of Data (9:25); Role of CMO (4:32); In-House Creative Team Versus Ad Agency (8:43); Strongest Work (8:24); Credits: A Conversation With Josh Dean: Conversations with Giants (0:27);
From the eVideo
Improving Diversity in Advertising (6:51); Barriers to Gender Equality (5:21); Possibilities in Diversity (8:33); Range of Discrimination (5:44); "Work, Pause, Thrive" (6:18); Career Advice for Women (5:42); Path to Success (6:43); Credits: A Conversation With Lisen Stromberg: Conversations with Giants (0:26);
From the eVideo
Writing Background (5:53); Identifying Advertising Talent (7:11); New Generation at Leo Burnett (5:50); Early Writing Career (6:20); Writing Process (4:44); Inspiration and Success (7:30); Challenges and Success as an Artist (4:35); Credits: A Conversation With Ted Bell: Conversations with Giants (0:27);
From the eVideo
Balancing New Technology and Authenticity (5:40); Storytelling Avenues and Marketer Responsibilities (5:08); CMO Role and Customer Feedback (4:19); Working With Advertising Agencies (4:51); Value and Dangers of Data (6:57); Teaching New Marketing Techniques (5:38); Future of Technology in Marketing (5:39); Credits: A Conversation With Jeff Marcoux: Conversations with Giants (0:27);
From the eVideo
Early Career and Tragedy (6:52); Women in Advertisements (5:36); Raising Awareness About Gender Equality (8:34); Addressing Origins of Objectification (7:25); Challenges and Opportunities for Older Employees (7:50); Understanding Portrayals of Women (5:58); Credits: A Conversation With Madonna Badger: Conversations with Giants (0:27);
From the eVideo
Brand Growth and Marketing Focus (6:37); Identifying and Targeting Customers (7:55); Personalized Marketing Techniques (5:09); Advice for Young People in Marketing (6:07); Role of CMO (7:01); Role of Ad Agencies (3:56); Credits: A Conversation With Corey Maynard: Conversations with Giants (0:27);
From the eVideo
Creating a Culturally-Aware Industry (6:00); Restructuring for a Cross-Cultural Approach (9:28); Early Career and Lessons (8:01); Innovation and Success (1:49); Credits: A Conversation With Jeffrey Bowman: Conversations with Giants (0:27);
From the eVideo
Tracking Culture Changes (6:37); Using Data to Understand Customers (3:36); Advertising With a Social Cause (5:11); Multicultural Advertising (3:27); Background and Strategist Role (8:03); Advice for Young People in Advertising (2:44); Credits: A Conversation With Toygun Yilmazer: Conversations with Giants (0:27);
From the eVideo
Creating a New Ad Agency Model (7:49); Choosing Clients and Telling Their Stories (8:25); Promoting a Social Purpose and Brand (7:23); Creating Headlines and Social Media Conversations (6:56); Success and Future Outlook (4:43); Credits: A Conversation With Jason Harris: Conversations with Giants (0:27);
From the eVideo
Fighting Discrimination (6:30); Skill Development (6:56); Early Career and Storytelling Lessons (8:33); Proudest Work (6:32); Recognizing Personal Achievement (8:42); Success and Leadership (1:32); Credits: A Conversation With Kash Sree: Conversations with Giants (0:26);
From the eVideo
Early Career (8:22); Starting an Ecard Project (6:25); Expanding the Website (7:04); Growth and Advertising (4:38); Learning From Failure (4:57); Reinvention (5:08); Credits: A Conversation With Duncan Mitchell: Conversations with Giants (0:27);
From the eVideo
Early Career and International Experience (6:33); Reshaping the IBM Brand (6:10); New Role of Chief Marketing Officer (3:42); Evaluating Creative Work (7:04); Leading a Creative Group (4:17); Choosing an Agency (2:23); Diversity and Inclusion in Advertising (6:07); Rethinking Advertising Training (2:50); Credits: A Conversation With Maureen McGuire: Conversations with Giants (0:27);
From the eVideo
Cultural Background (8:05); Written Expression in Times of Chaos (7:13); Career Background and Teaching Writing (7:52); Evaluating Writing (5:53); Living in East Berlin (4:05); Learning From Failure (4:51); Success and Purpose (3:06); Credits: A Conversation With Rob Spillman: Conversations with Giants (0:27);
From the eVideo
Evolution of Graphic Design (8:11); Brands in Culture and Design for Change (5:20); Early Inspiration and Marketing Challenges (6:46); Design and Effects of Social Media (8:46); "Design Matters" and the Creative Life (8:30); Learning from Failure and Uncertainty (7:03); Long Term Potential for Brands (4:33); Credits: A Conversation With Debbie Millman: Conversations with Giants (0:27);
From the eVideo
Ambition to Explore (7:06); Video Game Goals (3:50); Fear and Learning From Failure (5:19); Space Travel Investments (5:41); Credits: A Conversation With Richard Garriott: Conversations with Giants (0:27);
From the eVideo
Background and Culturally Specific Ads (6:42); Falusi's Early Work (1:24); Keeping up With a Changing Industry (4:21); Brand Narrative (2:50); Addressing Discrimination (4:17); Falusi's Recent Work (1:27); Credits: A Conversation With Corinna Falusi: Conversations with Giants (0:27);
Author Notes
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Subjects
Subjects
Advertising
Business
Business ethics
Communication
Digital media
Economics
Entrepreneurship
Internet videos
Journalism
Management
Marketing
Mass media
Mass media -- Study and teaching
Motion pictures
Motion pictures -- Production and direction
Occupations
Production and direction
Professions
Professions -- Marketing
Public relations
Publishing
Sales promotion
Study and teaching
Video recordings
Video recordings -- Production and direction
Business
Business ethics
Communication
Digital media
Economics
Entrepreneurship
Internet videos
Journalism
Management
Marketing
Mass media
Mass media -- Study and teaching
Motion pictures
Motion pictures -- Production and direction
Occupations
Production and direction
Professions
Professions -- Marketing
Public relations
Publishing
Sales promotion
Study and teaching
Video recordings
Video recordings -- Production and direction
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