Creating Your Brand Proposition
(eVideo)
Contributors
Published
[Place of publication not identified] : Seven Dimensions Films of Australia,, [2015].
Format
eVideo
Status
Description
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More Details
Language
English
Notes
General Note
Originally released by Seven Dimensions Films of Australia, 2015.
General Note
Streaming video file encoded with permission for digital streaming by Infobase on June 12, 2015.
Restrictions on Access
Access requires authentication through Access Video On Demand.
Description
In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.
Target Audience
11 & up.
System Details
Streaming video file.
System Details
System requirements: Access Video On Demand playback platform.
Language
Closed-captioned.
Citations
APA Citation, 7th Edition (style guide)
(2015). Creating Your Brand Proposition . Seven Dimensions Films of Australia, .
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Creating Your Brand Proposition. Seven Dimensions Films of Australia.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Creating Your Brand Proposition Seven Dimensions Films of Australia, 2015.
MLA Citation, 9th Edition (style guide)Creating Your Brand Proposition Seven Dimensions Films of Australia, , 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.