Traditional Print and Online Advertising
(eVideo)
Published
New York, N.Y. : Infobase, [2012], c2011.
Format
eVideo
Status
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Language
English
Notes
General Note
Encoded with permission for digital streaming by Infobase on February 07, 2012.
General Note
Access Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Restrictions on Access
Access requires authentication through Access Video On Demand.
Description
Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared, along with the marketing difference between buying space in general interest, special interest, regional, and B2B magazines. Online coupons and other advantages of advertising on Web sites is also covered.
Target Audience
11 & up.
System Details
Mode of access: Internet.
System Details
System requirements: Access Video On Demand playback platform.
Language
Closed-captioned.
Citations
APA Citation, 7th Edition (style guide)
(20122011). Traditional Print and Online Advertising . Infobase.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20122011. Traditional Print and Online Advertising. Infobase.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Traditional Print and Online Advertising Infobase, 20122011.
MLA Citation, 9th Edition (style guide)Traditional Print and Online Advertising Infobase, 20122011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.