Marketing a car business marketing case study
(eVideo)

Book Cover
Average Rating
Contributors
Films for the Humanities & Sciences (Firm)
Infobase.
Video Education Australasia.
Published
New York, N.Y. : Infobase, [2009], c2007.
Format
eVideo
Status
Available Online

Description

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Subjects

LC Subjects
Advertising campaigns.
Branding (Marketing)
Educational films.
International business enterprises -- Management.
Internet videos.
Marketing -- Management.
Other Subjects
Videorecording.

More Details

Language
English

Notes

General Note
Encoded with permission for digital streaming by Infobase on June 03, 2009.
General Note
Access Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Restrictions on Access
Access requires authentication through Access Video On Demand.
Description
At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an innovative launch campaign involving a TV documentary on the Commodore; a magazine-length advertorial on the Commodore in Wheels, Australia's oldest and biggest-selling motoring monthly; and an airship with a gigantic color display monitor.
Target Audience
12 & up.
System Details
Mode of access: Internet.
System Details
System requirements: Access Video On Demand playback platform.
Language
Closed-captioned.

Citations

APA Citation, 7th Edition (style guide)

(20092007). Marketing a car: business marketing case study . Infobase.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

20092007. Marketing a Car: Business Marketing Case Study. Infobase.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Marketing a Car: Business Marketing Case Study Infobase, 20092007.

MLA Citation, 9th Edition (style guide)

Marketing a Car: Business Marketing Case Study Infobase, 20092007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.