The Marketing Series 7 : The Marketing Mix - Promotion
(eVideo)
Contributors
Published
[Place of publication not identified] : TV Choice Ltd.,, [2013].
Format
eVideo
Status
Description
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Subjects
LC Subjects
More Details
Language
English
Notes
General Note
Originally released by TV Choice Ltd., 2013.
General Note
Streaming video file encoded with permission for digital streaming by Infobase on December 23, 2016.
Restrictions on Access
Access requires authentication through Access Video On Demand.
Description
This program looks at promotion as an element of the marketing mix. It discusses forms of advertising, including television, radio, billboards, cinema, press, and the internet. It also considers direct marketing, public relations, sponsorship, and point of sale.
Target Audience
9 - 12, Academic/AP
System Details
Streaming video file.
System Details
System requirements: Access Video On Demand playback platform.
Language
Closed-captioned.
Citations
APA Citation, 7th Edition (style guide)
(2013). The Marketing Series 7: The Marketing Mix - Promotion . TV Choice Ltd., .
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2013. The Marketing Series 7: The Marketing Mix - Promotion. TV Choice Ltd..
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Marketing Series 7: The Marketing Mix - Promotion TV Choice Ltd., 2013.
MLA Citation, 9th Edition (style guide)The Marketing Series 7: The Marketing Mix - Promotion TV Choice Ltd., , 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.